Tag: business in japan

Japanese Business Card Exchange

I don’t come to Japan often. But when I do, I exchange business cards.
– Everyone who’s ever taken a business trip to Japan

If you’re in Japan for a few days for an exhibition, chances are that you don’t speak Japanese. While this can be problematic, it isn’t that difficult to approach people at a trade show. In fact, many Japanese exhibitors welcome the opportunity to speak with foreigners (especially those with their eyes on foreign markets).

Ideally, try to equip yourself with a few phrases in Japanese. But at the very least, you should learn how to properly exchange business cards.

Our colleagues at Global Speed wrote a short guide on Japanese business card exchange. This quick read could make a difference at your next Japanese trade show.

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Inbound Business 2017

Inbound Business EXPO Japan 2017 sought to answer one of Japanese business’ toughest questions, “How do we attract foreign customers?” With Japan having achieved record-setting tourist numbers last year and the 2020 Olympics on the horizon, this is an important thing to find an answer to.

ramen booth indoors

There seemed to be a general fixation on inbound business from Asian countries — and given the statistics, this makes sense. But most people we spoke to were more than interested to appeal more to people coming from EU, US, and Oceania. Walking around the exhibition floor, you could hear a lot of visitors speaking European languages. The potential to expand business was certainly there.

We were glad to see of Japan’s best feet was put forward: food. Any resident of Japan gets eager to take foreign visitors out to eat for good reason: it’s delicious. A large part of the exhibition floor was dedicated to food and restaurants (most of whom were giving out samples). This is in line with other trends that can be witnessed around Tokyo; for example, any tourist information centre comes stocked to the brim with restaurant pamphlets.

rental kimonos on display

A few Miss Universe Japan prefectural winners were present (Miss Shizuoka and Miss Fukushima pictured here). The pageant winner, Sari Nakazawa, has been very active in promoting Japan as a destination.

prefectural winners shizuoka and fukushima
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