I don’t come to Japan often. But when I do, I exchange business cards.
– Everyone who’s ever taken a business trip to Japan
If you’re in Japan for a few days for an exhibition, chances are that you don’t speak Japanese. While this can be problematic, it isn’t that difficult to approach people at a trade show. In fact, many Japanese exhibitors welcome the opportunity to speak with foreigners (especially those with their eyes on foreign markets).
Ideally, try to equip yourself with a few phrases in Japanese. But at the very least, you should learn how to properly exchange business cards.
Our colleagues at Global Speed wrote a short guide on Japanese business card exchange. This quick read could make a difference at your next Japanese trade show.